The future is to the prepared and Change is inevitable are two statements that characterize GTA's approach to advanced technologies. And as anyone living in the 21st century is well aware, change is not only inevitable, change occurs at an ever-accelerating pace. To succeed in such a fast-paced environment, GTA has to think and act smartly and differently. Conventional wisdom is out.
Planet-impacting issues such as air and water pollution, over population, limited oil reserves, alternative energy resources, and global warming are just a few of the factors GTA designers and engineers must be conversant in as we visualize a greener future. We cannot think only of what vehicle technologies will succeed today, because the implications of a decision made today will impact our children and our children's children. Why? Because unlike a newspaper, today's news will be "old" tomorrow, but a car sold today is likely to be part of our vehicle fleet 30 years from today.
Look around. Count the number of cars from the 1990s that are still on the road. Cars today are built better and they do last longer. So today's technically astute and socially responsible car company has to consider not only the environmental impact of a vehicle introduced today, but also the much longer-term implications of that vehicle in 2041 and beyond.
For instance, GTA engineers consider issues such as recycling of our ever-depleting natural resources. How can we make the most of limited commodities, such as rubber, aluminum, and precious rare earth metals? We adopt a design and engineering approach that pays close attention to a vehicle's end-of-life, in which every element has a useful second life.
Most car companies today are still impossibly committed to conventional internal combustion, piston-engine technology.They suffer the twin albatrosses of enormous sunken financial and manufacturing commitments to a technology whose time will soon pass. GreenTech Automotive has no such embedded interests and no allegiance to internal combustion. The future is electricity. We foresee the day when children will ask, "You burned things to make energy?" GTA will build vehicles that are right for new and future generations of customers and right for the environment.
We are not wedded to tradition. With the assistance of our leading-edge automotive technology partners, GTA will build cars that incorporate state-of-the-art hybrid and electric powertrains. Powertrains that are energy efficient and incorporate emission reduction technology to surpass the most stringent standards.Many of our vehicles will be powered by electric motors that produce zero emissions, including our first product, the innovative MyCar.
Today, battery technologies are making rapid advancements. At GTA, we are evaluating and implementing the latest improvements, striving for the highest levels of safety combined with maximum energy density and lightest weight. We will see longer-range and enhanced performance, leading to a day in the near future when electric cars provide all the value and none of the disadvantages of gasoline vehicles.
We are working to save weight, the enemy of efficiency. In an automobile, weight begets more weight. The implications of a heavier than necessary air conditioning system or seats or glass or body panels often result in the need for larger heavier tires and wheels; which, in turn, lead to heavier suspension arms and linkages and on and on...
And we are making use of high-tech materials such as aluminum instead of steel for the frame of a vehicle, as is the case with our MyCar NEV.This results in an overall reduction in mass that allowed us to reduce weight in other areas of the car, leading to improvements in acceleration and driving range. Lighter weight, greater efficiency, better performance: these are key targets for every vehicle we build.
GTA is green in more than just the name. Wherever possible, we select materials for their environmental friendliness. For example, the carpets and floor mats in MyCar are produced from recycled materials. And the seats, headliner and door panels contain a percentage of natural fibers, reducing the amount of petroleum-based products required.
Also, we are evaluating advanced composite materials for body panels that offer the strength and weight-reducing characteristics of carbon fiber minus the price penalty. In addition, this composite offers advantages in recycling.
GTA takes a clean-sheet approach to vehicle design. And our willingness and ability to explore and exploit advanced technologies will help us to raise the bar for efficient and functional hybrid and electric vehicles now and in the future.