Marianne McInerney - Executive Vice President, Sales and Marketing
GreenTech Automotive's Executive Vice President of Sales and Marketing, Marianne McInerney, has been immersed in the Electric Vehicle and New Energy Technologies space and advised start-ups in electric and hybrid electric vehicle space on go-to-market strategies, pricing, product features and business development. McInerney has developed a portfolio of expertise in developing new business models for vehicle distribution, marketing and product development for new entrants. Recognized for her work on the front line of the industry, McInerney has long established relationships with the network of 20,000 new vehicle dealer organizations along with the leading industry automotive technology and manufacturing firms worldwide.
Prior joining GTA, McInerney was the Executive Vice President of Sales and Marketing of Smith Electric Vehicles. She led the start-up electric truck company during critical growth stage from angel funding through Job One, and achieved $18 million in sales in an eight-month period. McInerney has served as a consultant to numerous EV companies in relation to sales and marketing including work with Azure Dynamics on the successfully launched the Ford Transit Connect Electric, its vehicle market positioning and product strategy, and aligning sales strategies to align with corporate sales goals. McInerney also served Visionary Vehicles as the Executive Vice President. She developed a 250 franchise-based dealer network for the start-up Plug-In Hybrid Electric automobile company.
McInerney is the Immediate Past President of the American International Automobile Dealers Association which represents over 11,000 dealer organizations in the United States on matters ranging from trade, taxation, environment and operations.